Creating New Events

While we work hard at keeping recurring events fresh year after year, we are also interested in developing new events. Because of our flexibility we can be your “hired gun” show management company or your partner. One example is GATS!

In 1999 we launched the Great American Trucking Show (GATS) in Dallas, Texas as a partner of Randall Publishing. It was the largest first-year trade show ever! At almost 400,000 net square feet and with over 35,000 attendees, it was a truly astounding new event. Visitors came from a broad range of trucking professionals including fleet owners, fleet mangers, owner-operators, purchasing agents, company drivers, media and family members. The success of this event came from capturing the right mix of decision-makers with buying influence and creating a “must attend” industry atmosphere.

Sellers Expositions created many new features for GATS, many that had never before been offered at a trucking industry trade show. These include a new product show room, recruitment pavilions, work truck feature, internet and technology pavilion, Pride & Polish truck beauty contest, concerts and NAFTA seminars. In addition, we developed an extensive media/promotion campaign that included truck stop and billboard advertising plus an extensive trucking radio network buy that reached the top truckers across the US.